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TELECOMWORLDWIRE-July 17, 2017-Mobfox offers Factual and adsquare data directly from SSP
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Global mobile advertising platform Mobfox is making a new offering on its Supply Side Platform (SSP) that integrates audience data directly, allowing DSPs to access this data through a single integration with Mobfox, the company said.
For the first time, DSPs can now benefit from data sourced by location data provider Factual--making location data accessible to everyone, and mobile data exchange adsquare, without requiring a second integration to those companies.
The integration enables DSPs to benefit from Mobfox's high-quality...