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Campus dining is a tough business. Space is usually tight. Class schedules and weekly routines make staffing difficult and create a tremendous amount of operational pressure. For students, on-campus options can be limited and long lines and wait times are often unavoidable. At peak times, it's a pretty stressful experience for everyone.
Luckily, help is here. And it has come from an unexpected place: the students' mobile phone.
Across the country, many campuses have turned to mobile ordering as a way to improve the customer experience at their retail dining locations. Letting students browse, order, and pay directly from their phone allows them to mold the dining process into their active lifestyle. The value, however, goes well beyond an added convenience for students. Mobile ordering creates substantial benefits for dining operators as well.
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To explain how, start by visualizing a busy coffee shop during peak time. Two cashiers take orders while four baristas behind the counter make drinks. A massive line of students is waiting to order and a second group of students congregates by the pick-up area waiting to hear their name.
As each new student approaches the...