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BankWest of Nevada climbs aboard the list of monorail advertisers tomorrow when it signs a three-year contract to sponsor a train. The deal also gives BankWest an automatic teller machine at each of the seven stations and two at the Convention Center Station.
To encourage riders to use the machines, BankWest's new ATMs will randomly print out tickets that can be redeemed for cash at its West Sahara Avenue branch. The likely cash amount will be $100.
The promotion is aimed at tourists. Woodrum explained that the wordof-mouth publicity generated from a visitor who received $100 from an ATM after losing at the tables and slots will be worth much more than the cash.
The machines in stations will charge $3 per transaction and the bank will...