MONTHLY BOXSCORES

OCT. OCT. % of Yr. to Yr. to % of 1997 1996 Diff. Dt '97 Dt '96 Diff. ABA JOURNAL 37.00 53.00 -30.19 349.18 452.36 -22.81 ALLURE 176.27 170.67 3.28 1132.07 1037.34 9.13 AMERICAN BABY 44.54 41.86 6.40 373.99 397.74 -5.97 AMERICAN HEALTH FOR WOMEN 50.00 38.34 30.41 437.92 389.50 12.43 ANTIQUES, THE MAGAZINE 95.00 105.00 -9.52 887.50 881.00 0.74 ARCHITECTURAL DIGEST 134.70 143.49 -6.13 1022.42 915.26 11.71 ART IN AMERICA 75.00 71.50 4.90 631.00 613.00 2.94 ARTNEWS 119.00 103.00 15.53 830.74 931.51 -10.82 ATLANTIC MONTHLY, THE 60.79 65.06 -6.56 502.62 531.56 -5.44 AUDIO 171.32 189.99 -9.83 674.33 648.31 4.01 AUTOMOBILE 78.17 99.01 -21.05 770.69 809.45 -4.79 BABY TALK 64.21 35.57 80.52 333.10 260.26 27.99 BACKPACKER 55.95 46.50 20.32 685.75 606.86 13.00 BETTER HOMES AND GARDENS 206.29 168.29 22.58 1549.50 1459.04 6.20 BICYCLING 69.22 (no issue)----- 671.62x 565.98 18.66 BLACK ENTERPRISE 100.40 86.61 15.92 942.26 861.44 9.38 BOATING 102.56 133.93 -23.42 1184.21 1403.18 -15.61 BON APPETIT 86.29 78.50 9.92 653.17 656.59 -0.52 BOYS' LIFE 9.82 7.75 26.71 92.66 92.74 -0.09 CAR CRAFT 51.37 64.24 -20.03 500.62 552.39 -9.37 CAR & DRIVER 113.49 140.19 -19.05 1182.78 1126.39 5.01 CHILD 90.59 89.41A 1.32 529.97 533.55 -0.67 CIRCLE TRACK 77.21 90.43 -14.62 887.16 950.16 -6.63 CONDE NAST TRAVELER 109.50 202.29 -45.87 1062.01 984.26 7.90 COOKING LIGHT 112.88 81.79 38.01 886.09x 700.01 26.58 COSMOPOLITAN 171.35 167.54 2.27 1567.24 1400.99 11.87 COUNTRY LIVING 117.50 96.39 21.90 956.15 833.32 14.74 CRAFTS 64.90 64.16 1.15 517.36 507.59 1.92 CRUISING WORLD 163.04 164.82 -1.08 1108.84 1118.98 -0.91 CYCLE WORLD 64.70 56.19 15.15 692.54 699.07 -0.93 DANCE 61.22 66.70 -8.22 642.58 611.15 5.14 DETAILS 110.88 113.55 -2.35 872.52 829.63 5.17 DIRT RIDER 91.06 86.33 5.48 929.86 843.82 10.20 DISCOVER 46.98 55.48 -15.32 383.50 436.90 -12.22 DISNEY ADVENTURES 32.50 35.00 -7.14 201.00 181.50 10.74 EBONY 104.35 79.55 31.18 840.54 743.56 13.04 ELLE 235.37 188.75 24.70 1814.22 1524.09 19.04 ENTREPRENEUR 154.30 175.22 -11.94 1565.82 1600.44 -2.16 ESQUIRE 70.45 58.78 19.85 461.92 500.07 -7.63 ESSENCE 92.73 92.00 0.79 907.45 886.35 2.38 FAMILY CIRCLE 146.20 91.41 59.94 1146.51 1047.89 9.41 FAMILY FUN 62.05 66.80 -7.11 510.67 603.68y -15.41 FAMILY HANDYMAN 66.18 47.33 39.83 507.03 479.27 5.79 FIELD & STREAM 76.04 54.08 40.61 603.16 591.84y 1.91 FIREHOUSE 49.18 49.10 0.16 553.89 516.42 7.26 FITNESS 67.26 64.93 3.59 517.39 465.40 11.17 FLEX 133.00 116.50 14.16 1230.12 1143.96 7.53 FLYING 82.25 70.36 16.90 667.10 645.24 3.39 FOOD & WINE 89.49 61.60 45.28 614.33 550.96 11.50 FOUR WHEELER 107.98 104.03 3.80 958.65 969.18 -1.09 GENTLEMEN'S QUARTERLY 161.43 126.53 27.58 1364.12 1178.47 15.75 GLAMOUR 223.84 177.54 26.08 1570.58 1340.48 17.17 GOLF DIGEST 106.73 95.16 12.16 1144.85 1014.09 12.89 GOLF MAGAZINE 81.83 76.34 7.19 987.20 977.81 0.96 GOOD HOUSEKEEPING 140.71 111.52 26.17 1076.53 893.75 20.45 GOURMET 225.92 212.31 6.41 968.67 915.47 5.81 GUNS & AMMO 52.78 61.46 -14.12 407.11 385.02 5.74 HANDGUNS 30.07 32.97 -8.80 281.82 325.08 -13.31 HARPER'S BAZAAR 140.86 171.05 -17.65 1275.48 1244.27 2.51 HARPER'S MAGAZINE 29.44 32.67 -9.89 262.15 260.76 0.53 HOME 155.73 166.54 -6.49 982.32 880.23 11.60 HOME OFFICE COMPUTING 100.66 93.16 8.05 804.13 787.13 2.16 HORSE & RIDER 84.34 67.67 24.63 618.94 542.04 14.19 HORTICULTURE 43.33 47.42 -8.63 355.60 361.79 -1.71 HOT ROD 56.47 57.20 -1.28 634.45 586.97 8.09 HOUSE BEAUTIFUL 122.76 78.07 57.24 752.59 684.15 10.00 HUNTING 69.49 66.73 4.14 400.21 416.81 -3.98 INCOME OPPORTUNITIES 63.26 61.33 3.15 514.86 572.40 -10.05 INDIVIDUAL INVESTOR 73.00 70.93 2.92 670.59 634.64 5.66 IN STYLE 157.94 86.34 82.93 1024.33 582.57 75.83 INTERVIEW 77.33 128.50GV -39.82 635.68 687.59 -7.55 KIPLINGER'S PERS. FINANCE 75.70 72.45 4.49 775.21 697.33 11.17 LADIES' HOME JOURNAL 154.84 112.00 38.25 1163.63 1154.48 0.79 LIFE 38.73 68.70A -43.62 472.84 473.47 -0.13 MADEMOISELLE 113.21 112.34 0.77 1052.54 1007.65 4.45 MARIE CLAIRE 132.15 136.30 -3.04 900.70 858.70 4.89 MARTHA STEWART LIVING 164.00 91.68 78.88 856.43 615.87 39.06 McCALL'S 109.34 99.21 10.21 858.25 796.31 7.78 MEN'S FITNESS 63.00 72.50 -13.10 621.21 589.84 5.32 MEN'S HEALTH 93.83 81.53 15.09 701.20 579.78 20.94 MEN'S JOURNAL 88.82 74.40 19.38 605.16 572.17 5.77 MONEY 144.75A 145.66 -0.62 1052.24 978.31 7.56 MOTOR BOATING & SAILING 172.00 167.50 2.69 1670.90 1614.58 3.49 MOTORCYCLIST 36.35 31.54 15.25 565.31 534.37 5.79 MOTOR TREND 109.79 109.97 -0.16 889.19 829.57 7.19 MUSCLE & FITNESS 119.00 123.16 -3.38 1206.04 1172.79 2.84 NATIONAL GEOGRAPHIC 27.83 23.81 16.88 327.01 283.66 15.28 NATION'S BUSINESS 38.50 31.80 21.07 300.20 302.10 -0.63 NATURAL HISTORY 30.83 20.31 51.80 185.44 175.23Y 5.83 NEW CHOICES 54.47 50.93 6.95 363.73 344.66 5.53 NEW WOMAN 113.60 134.10 -15.29 822.40 851.90 -3.46 NICKELODEON 35.15 20.00 75.75 198.31 141.67 39.98 ORGANIC GARDENING (Sept./Oct.) 37.05 40.90 -9.41 251.54 241.41 4.20 OUTDOOR LIFE 81.14 52.78 53.73 504.24 447.18y 12.76 OUTSIDE 136.00A 88.17 54.25 973.93 828.45 17.56 PARENTING 117.57 114.21 2.94 949.99 877.64 8.24 PARENTS 138.45 121.93 13.55 1076.28 1058.45 1.68 PENTHOUSE 43.86 53.39 -17.85 511.95 622.42 -17.75 PETERSEN'S 4-WHEEL 115.62 114.05 1.38 1045.58 1032.05 1.31 PHOTOGRAPHIC 86.80 86.79 0.01 841.70 793.03 6.14 PLAYBOY 52.37 53.04 -1.26 504.08 463.29 8.80 POPULAR MECHANICS 69.81 59.19 17.94 591.96 567.82 4.25 POPULAR PHOTOGRAPHY 158.11 153.11 3.27 1581.79 1447.59 9.27 POPULAR SCIENCE 84.82 69.61 21.85 572.83 572.79 0.01 POWER & MOTORYACHT 149.33 161.03 -7.27 1488.65 1418.32 4.96 PRACTICAL HORSEMAN 63.16 61.50 2.70 539.71 630.18 -14.36 PREMIERE 80.52 83.70 -3.80 552.51 584.18 -5.42 PREVENTION 98.06 75.84 29.30 753.68 780.16 -3.39 READER'S DIGEST 115.53T 97.73 18.21 925.97x2 897.49 3.17 REDBOOK 120.35 97.29 23.70 968.66 896.12 8.09 RIDER 28.00 21.02 33.21 353.38 336.28 5.09 ROAD & TRACK 115.14 130.19 -11.56 1197.60 1094.25 9.44 ROD & CUSTOM 105.17 100.70 4.44 920.04 842.20 9.24 RUNNER'S WORLD 47.54 48.63 -2.24 467.16 453.30 3.06 SAIL 126.24 122.27 3.25 1072.23 1068.32 0.37 SALTWATER SPORTSMAN 53.67 54.44 -1.41 772.79 785.26 -1.59 SCIENTIFIC AMERICAN 49.97 45.66 9.44 340.22 323.71 5.10 SELF 144.70 120.17 20.41 1120.96 944.71 18.66 SEVENTEEN 125.36 107.18 16.96 1098.93 1039.27 5.74 SHAPE 82.83 65.44 26.57 860.89 832.34 3.43 SHOOTING TIMES 44.50 40.80 9.07 350.12 372.16 -5.92 SKI 174.15 173.28 0.50 569.14 546.31 4.18 SKIING 137.60 157.56 -12.67 420.88 437.69 -3.84 SKIN DIVER 58.23 82.58 -29.49 857.67 891.97 -3.85 SMITHSONIAN 65.83 64.01 2.84 574.53 518.08 10.90 SNOW COUNTRY 105.28 124.12 -15.18 379.32 517.14 -26.65 SOURCE, THE 113.00 84.00 34.52 858.00 627.00 36.84 SOUTHWEST ART 88.25 94.57 -6.68 765.89 777.94 -1.55 SPECTRUM, IEEE 66.01 54.42 21.30 555.07 510.94 8.64 SPIN 88.35 95.73 -7.71 802.38 775.72 3.44 SPORT 37.48 36.46 2.80 609.61 330.72 84.33 SPORTS AFIELD 101.84 84.29 20.82 540.73 507.88 6.47 SPORTS ILLUS. FOR KIDS 19.59 39.00 -49.77 222.37 298.26Y -25.44 SPORT TRUCK 70.85 85.79 -17.41 859.88 965.79 -10.97 STEREOPHILE 146.26 174.50 -16.18 1203.49 1380.17 -12.80 STEREO REVIEW 67.00 83.99 -20.23 487.31 665.72 -26.80 SUCCESS 62.21 56.36 10.38 435.74 426.95 2.06 SUCCESSFUL FARMING 51.00 35.90 42.06 557.50 493.70 12.92 'TEEN 56.03 45.61 22.85 512.42 458.90 11.66 TENNIS 48.47 48.21 0.54 710.88 598.55 18.77 TODAY'S HOMEOWNER 55.65 38.82 43.35 399.46 366.69 8.94 TOWN & COUNTRY 194.88 257.45A -24.30 976.74 883.92 10.50 TRAILER LIFE 69.98 70.48 -0.71 716.77 670.82 6.85 TRANSWORLD SNOWBOARDING 117.00 140.00 -16.43 813.00 1024.00 -20.61 TRAVEL & LEISURE 201.29 131.70 52.84 1124.69 1027.63 9.45 TRUE STORY 18.82 25.80 -27.05 230.95 243.45 -5.13 US MAGAZINE 85.04 70.96 19.84 608.26 613.35 -0.83 VANITY FAIR 263.05 206.30 27.51 1300.19 1170.26 11.10 VEGITARIAN TIMES 63.30 63.01 0.46 541.69 529.13 2.37 VIBE 121.50 90.49 34.27 785.87 673.25 16.73 VICTORIA 58.85 43.14 36.42 422.22 390.68 8.07 VIDEO 40.97 67.82 -39.59 371.05 463.77 -19.99 VOGUE 303.40 263.99 14.93 2315.64 2076.62 11.51 W 220.80 188.17 17.34 1555.26 1290.94 20.48 WIRED 97.73 116.50 -16.11 965.81 980.99 -1.55 WOMAN'S DAY 146.00 106.10 37.61 1419.71 1304.06 8.87 WOOD (Sept./Oct.) 43.87 37.44 17.17 260.96 213.85 22.03 WORKING MOTHER 84.33 56.46 49.36 357.78 409.27 -12.58 WORKING WOMAN 47.03 31.53 49.16 304.18 311.29 -2.28 YACHTING 164.76 155.55 5.92 1402.53 1309.79 7.08 YAHOO! INTERNET LIFE 47.57 47.04 1.13 368.58X 186.46 97.67 YANKEE 56.13 51.88 8.19 477.15 486.82 -1.99 YM 56.13 41.62 34.86 453.63 396.56 14.39 x = One more 1997 issue; x2 = Two more 1997 issues; X = Five more 1997 issues; y = One more 1996 issue; Y = Two more 1996 issues; A = Anniversary issues; T = Two issues (RD's 20.93 ad-page Christmas issue); GV = Interview's October 1996 issue included a 54-page Gianni Versace insert