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Movielink, the studio-backed Internet video-on-demand (VOD) service, last week rolled out new features to make the service more appealing to new and existing customers.
Until now, users had to download a movie in its entirety before launching the file to play it, and the user had to be connected to the Internet for the first viewing within the 24-hour play window.
With the new "Movies in Minutes" feature, users will be able to start watching the film in as little as two minutes after starting the download. Also part of the Movielink 2.0 upgrade is a feature that frees users from the need to be online during the first viewing.
In November, Movielink 2.0 plans to offer a fee-added option that lets consumers re-rent select movies multiple times within a 30-day period without a new download, Movielink CEO Jim Ramo said.
"Re-rent is going to be available probably in November," Ramo said. "Studios will set...