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Mobile-content company allows customers to price products from anywhere
BOULDER - The concept of shopping with your cell phone may seem like a great idea for the not-so-distant future. For Boulder entrepreneur David Gould, the future is now.
In August, Gould launched mShopper, a Web site that offers consumers the opportunity to "comparison shop" online from anywhere by using their cell phones. Online prices are typically 15 percent to 20 percent less than prices paid for the same items at the actual store.
"From a consumer's perspective, we're saving time and saving money," he said. "We began from the perspective of a mobile shopper. We tried to imagine different cases where we can help. Our shoppers might be on a train, bus or in a store and want to compare prices. We're bringing e-commerce prices into the brick and mortar world and making pricing more competitive for everybody."
Gould is no stranger to the mobile-content industry. He ran the cell phone content group for Virgin Mobile until 2004.
"I was in the Bay Area in 2004, interviewing with several PC firms and quite literally woke up in the middle of the night with this idea - the entire vision," he said. "I knew exactly how I wanted the product to appear and how I wanted this to work. So I called my wife, Heidi, and...