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Programmer Plans Collection of Niche Video Channels
Want to discuss religion and faith or find a good "yo mama" joke? MTV Networks will soon have an online channel for you.
MTVN Music & Logo Group President Van Toffler said the company could launch as many as 60 to 80 "hyper-programmed" vertical online channels across a wide range of topics that consumers can interact with, including uploaded user-generated content.
Toffler said the channels -- 20 of which will launch by first-quarter 2007 -- provide greater online opportunities for MTVN to reach its young, tech-savvy core viewers via the Internet.
"It's another touch point for all of our brands...