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Myntra launched a new campaign to promote its biggest fashion sale, Myntra's 'End of Reason Sale' (EORS). The 360 degree campaign, spread across all media, announces the 5th edition of EORS to be held between 3rd and 5th January.
At the centre of the campaign is an Ad film that brings forward the essence of EORS that offers shoppers the perfect occasion to plan and stock up their wardrobes at the very beginning of the year. This is expressed by the tagline, "Jo chaho milega jab Myntra ka sale khulega", which loosely translates to "You can get whatever you want once the Myntra sale begins". The 35 second commercial calls upon shoppers to prepare themselves for the ultimate fashion sale. It takes viewers through...