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Buyers suggest paths to recovery for social giant
For one of the Web's biggest sites, there's a lot that needs fixing over at MySpace.
Buyers and analysts have varying ideas on just what News Corp. should do with its ailing social net, ranging from the philosophical (decide who you are) to the logistical (cut down the clutter). But no one doubts that change is needed, and is coming soon.
It's been a rough few weeks for MySpace. A new CEO replaced the site's founder. Analysts downgraded their ad revenue forecasts. Then last week, the company laid off 452 people, with maybe more to come.
So just what should be done with MySpace? First, the good news. Though the site's authence slid from 73.7 million uniques in May 2008 to 70.2 million this May, per cornScore (while Facebook's authence doubled), it's "still an eyeball fire hose," said Dave Martin, vp, digital media at Ignited.
That said, the site has seen...