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Southwire Co., a Carrollton, Ga.-based wire and cable producer, has announced a reorganization of its senior management structure with Jack Carlson now leading all of the company's sales and marketing and product development efforts in North America. In his new role as president of North American businesses, Carlson will manage Southwire's electrical, energy, and OEM divisions, as well as its newly created industrial division and Canadian wire and cable business. As Southwire seeks to synergize its marketing and product development strategies, Carlson will direct the company's research and development efforts. A 30-year veteran of the electrical industry, he joined Southwire in 2001 as president of the electrical division. He previously worked in senior management positions with Assa Abloy, Yale Security Group, Groupe Schneider, and Square D Co. Carlson will pass the role of electrical division president to Norman Adkins, who most recently served as senior vice president of electrical distribution and retail sales for Southwire's electrical division. He joined the company in 1998 as director of international sales in the energy division and has held a number of management positions, including president of Southwire's OEM division, which markets wire and cable to other manufacturers who use it in their products. Prior to joining Southwire, Adkins held a variety of leadership positions in sales, operations, international business, and engineering at Corning, Inc. Southwire also added Hans Meiring to a leadership role as president of international and operational development. A 40-year veteran of the wire and cable industry, Meiring brings global best practices in manufacturing technology and is helping to expand the company's reach into international markets. Formerly chief executive officer of Oman Cables in the Sultanate of Oman, he worked for 27 years, ten of those as CEO, with Aberdare Cables, helping to establish the company's first fiber optic cable plant in South Africa.