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Featured Fundraising Professionals of the Year Winner - Best Fundraising Blog: Clairif ication (clairification.com)
Claire Axelrad's Clairif ication blog, which was one of our Best Fundraising Blog winners in the 20 13 Fundraising Professionals of the Year Awards, got more nominations than any single submission in any category of any year of the awards. Last month, we announced the award winners; this month we'd like to formally introduce you to the blog. Here are some of Claire's favorite recent posts. (For a post from another winner in that category, the 101 fundraising blog, see "Donor Acquisition Through Webinars?" on Page 24.)
Philanthropy, Not Fundraising: I Have a Dream
-Jan. 24, 2013
I have a dream for 2013 - and beyond. I have a dream this is the year your organization will move beyond defining yourself by what you're not (nonprofit) and will begin to define yourself by what you are (social benefit). I have a dream this is the year your people will move from an attitude of taking and hitting people up (aka "fundraising") to a mind-set of giving and lifting people up (aka "philanthropy"). I have a dream this is the year your staff and volunteers will move from enacting transactions to enabling transformation.
I have a dream you will push yourself and your organization toward transformative change. You will take the bull by the horns, adapt to the digital revolution and open yourself to the possibilities that change brings. You will give up on the static donor pyramid, ladder and funnel theory of engagement and put your donor at the center of a new, active engagement model that reflects the myriad ways people connect with organizations and causes today.
I have a dream you will learn who your best influence« are and you will embrace them. You will recognize you are no longer your best messenger. You will understand that many forces beyond you influence your donor's decision to invest with you, and you will expand your thinking and operations from a one-dimensional to a multidimensional model. You will allow your constituents to engage with you at multiple points of entry, and to move freely between these points during the life cycle of their engagement.
I have a dream you will...