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RETAIL Following service launches in six European countries in September, Netflix is expected to reach 17 million international subscribers in 2014, according to new data from Digital TV Research (DTVR).
The tally, which is an upgrade of 2.6 million subs since the end of the third quarter, does not include the subscription streaming pioneer's pending 2015 launches in Australia and New Zealand. Indeed, more than 200,000 Australian homes already subscribe to Netflix via backdoor links to a U.S.-based virtual private network (VPN).
DTVR said it made the calculation based on adjustments that include higher subscriber numbers in South America and Canada.
"We underestimated Latin America last time due to the historic payment problems that Netflix encountered (low credit card ownership, little electronic banking, low broadband penetration, etc.). Netflix has introduced simpler payment...