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Free ISP pushes alternative metric to Internet banner click throughs
NETZERO IS OFFERING advertisers an intriguing guarantee: Advertise with the free ISP and traffic to your site from NetZero users will increase by at least 33%.
Chairman-CEO Mark Goldston said NetZero hopes its move will help shift the metric for advertising efficiency away from click-throughs.
NetZero is simply guaranteeing what it already claims it was delivering. Rusty Taragan, general manager of NetZero's CyberTarget market-research division, said NetZero reviewed traffic it delivered to about...