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When kids are excited over the newest animated release is a great time to reel them in for some education, too.
At least, that's the idea behind Paramount Home Entertainment's "Science Is Fun" direct-response promotional campaign to support the July 2 release of Jimmy Neutron: Boy Genius, according to VP of publicity Martin Blythe.
Paramount is sending out 30,000 Jimmy Neutron-themed resource kits for parents and teachers. The kits include a double-sided activity poster,Jimmy Neutron "Science Is Fun" stickers, an information sheet complete with a how-to list for making a home science kit and tips on educational Web...