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The Army's new recruiting advertising campaign debuted nationwide in January with an exciting one-- minute television commercial, a new logo and a new slogan.
SINGLE figure runs through the vast desert of the National Training Center at Fort Irwin, Calif. Dust trails behind his military boots as the dawn light shimmers off his metal dog tags. His breathing's cadence mixes with his heart's pumping rhythm. Sweat pools on his olive-drab T-shirt. He runs toward you. Radio communications chatter echoes. A helicopter buzzes overhead, and other soldiers dart from side to side. The lone soldier races past them, running forward, proud and strong. Clearly, he is an individual, but part of a larger team.
The Army's new recruiting advertising campaign debuted nationwide in January with this exciting one-minute television commercial, a new logo and a new slogan: "An Army of One." Much like that soldier running in the desert, the slogan has a double meaning, emphasizing personal growth...