New catalogs

Abstract

The following new catalogs are discussed: 1. Richmond, VA-based Helten, Best of Design (furniture), 2. Paoli, PA-based Kitchen & Much More (kitchen products), 3. Arlington, MA-based My French Store (home accents), and 4. Little Reader, a division of Shawnee Mission, KS-based Varro Press (children's books). Details of the catalogs, such as first mailing date, size of distribution, target audience, frequency and competitors are discussed.