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Analytics Guide Users; Co. Plans to Capitalize On Free App's Audience Down the Road
When you get brilliant software engineers in the same room as fitness junkies, a workout app will inevitably be born.
Fitness tools pepper the app market like Crossfitters on Paleo forums, each catering to the specific needs of a niche market. Back in 2015, there were already about 60,000 fitness apps available to users, and that number has most likely climbed over the past two years, according to market research.
Even with all that competition, a new fitness app being developed in Poway has managed to attract 10,000 new users in a little over a year. Its unique features have even caught the eye of two major fitness brands -CrossFit and Reebok- which are currently in talks with the startup regarding partnerships and strategic investments.
The local startup is called FitTech Software, and it's made an app called "Athex." The app was first imagined by co-founders Khang Nguyen , Ton Nguyen , and Matthew Paiz- all millennial-aged software engineers who happen to love fitness. The trio paired up with Khang and Ton's father, Tien Nguyen , a longtime corporate tech executive who now serves as the company's CEO.
The Technological Edge
The app's competitive edge is a feature that generates workouts...