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POSITIONING
Lodging brand aims to take on Radisson, not Holiday Inn. BY MIKE BEIRNE
ALREADY IN THE MIDST of dropping underperforming hotels and upgrading amenities, Ramada will reposition itself as an upper mid-market fullservice hotel, vying against lodgers like Radisson, rather than Holiday Inn or Choice Hotels.
Ramada is expected to close this month on the acquisition of Ramada International...
