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MULHOLLAND AMERICAN WHISKEY
Mulholland Distilling, Los Angeles
Telephone: 310/850-6288
Internet: mulhollanddistilling.com
Distribution: Select markets
ALL-AMERICAN WHISKEY
As part of its debut, Mulholland Distilling introduced Mulholland American Whiskey in Los Angeles and at all Whole Foods Market stores in Southern California. The 85-proof whiskey features fresh scents of vanilla bean, sweet corn and maple that mesh together with a hint of baking spice on the nose, the company says. On the tongue, the spirit is rich and suggests oak with dried fruit and a hint of herbal rye. The finish is long and round as the notes of corn come back to balance the rye spice, it adds. Mulholland American Whiskey is packaged in 750-ml glass bottles that have a suggested retail price of $29.99.
NEVER TOO HUNGOVER BOOST
Maloof Ventures, Las Vegas
Telephone: 800/495-0267
Internet: nevertoohungover.com
Distribution: Select markets
GET A BOOST
Maloof Ventures announced the launch of Never Too Hungover Boost, a new dietary supplement for hangover prevention and recovery under the Never Too Hungover dietary supplement brand. An extension of the Never Too Hungover line, Boost comprises a proprietary formula that helps neutralize and process the toxins caused by alcohol in the liver and kidneys, and is ideal for use before or after a night of drinking with the added benefits of caffeine and vitamin B12, the company says. Featuring potassium, milk thistle, green tea extract, aloe vera, electrolytes, caffeine and gotu kola, Boost offers a natural vitamin blend with a berry taste. The product also is gluten free and contains zero sugar. The 3.4-ounce bottle can be consumed as a shot or a mixer and is designed to be taken up to an hour before or while consuming as many as seven alcohol beverages, it adds. Never Too Hungover Boost is available on Amazon Prime, NeverTooHungover.com, GNC and The Vitamin Shoppe locations across the United States, as well as at select retailers in Texas, California, Nevada, Arizona and New Mexico.
GUS SODA COCKTAIL MIXERS
Utmost Brands Inc., New York
Telephone: 212/355-7454
Internet: drinkgus.com
Distribution: Select markets
Ingredients: Mojito: Purified sparkling water, cane sugar, mint oil and other natural flavors, lime juice concentrate, and citric
MIXING IT UP
Utmost Brands Inc., doing business as GuS Grown-Up Soda, introduced GuS Soda Cocktail Mixers in...