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WASHINGTON, D.C.- A new survey recently confirmed that the media is the primary source for health and medical information for many consumers and found that one in three Americans crave more information.
Given this growing national appetite for health news and the increasing importance of responsible media coverage of critical, life- improving and life-saving news, the need for more sophisticated media relations is a PR must.
Top media heavyweights tackled this often controversial topic at The National Health Council's (NHC) "21st Century Housecall: The Link Between Medicine and the Media" press conference, here last month. Co- sponsored by PBS's "HealthWeek," a national weekly television program, the Council released key findings about...