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Abstract
Newegg Inc. has consistently grown in popularity among consumers in the U.S. and Canada due to an extensive product selection, competitive pricing, award-winning customer service and fast shipping. In its December 2008 issue, Consumer Reports, a major independent research organization, ranked Newegg as the best place to buy computers online. The December 2008 Consumer Reports issue covered consumer feedback on the technology site's customer service, shopping ease, checkout and return policies on sales starting in 2007 through June 2008. In a separate survey, Keynote Competitive Research gave Newegg the highest score in Site Reliability, while Nielsen Online confirmed Newegg's longstanding position among the top 10 computers and consumer electronics retailers in the U.S., in year-over-year growth of unique visitors.