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The rising industry executives on our annual list use everything at their disposal to put the viewer first
IN THE TELEVISION INDUSTRY, we are constantly made aware of the fact that nothing· moves faster than progress. Technology and its applications remake images and delivery systems, improve what we see and offer increasing options on how we can see it. And it is all lauded.
In fact, it's lauded so much that after all the hard work of innovation, we often make one too-easy assumption that, if something gets built, the people will simply come. But just because something looks like heaven, it doesn't mean it's gonna play in Iowa.
The 15 executives profiled on our annual Next Wave of Leaders list understand this - that, in fact, is why they were chosen. These leaders are ail-too aware that swift developments also allow for - and encourage - choice. To them, it's all about the viewer, the person who must be satisfied or else he or she will switch and get what they need elsewhere.
So we chose to cite innovators who listen and create more viewing choices, discover ways to make it easier for people to access programming, promote industry improvements, increase the immediacy of the interactive experience, improve TV Everywhere, ensure that technology connects better with consumers, revamp programming and remake content delivery, among many other things worth noting.
B&C is honored to recognize and promote their accomplishments, and is equally encouraged to see where they each will take things. Our one belief is that you'll also choose to keep an eye on them in the years to come.
ENHANCING VIEWERS' GAME BROADCAST EXPERIENCE
Anthony Bailey, VP, emerging technologies, ESPN
VIEWERS MAY NOT REALIZE, but each time they're watching a game on ESPN, Anthony Bailey's fingerprints are all over it.
Bailey, who serves as VP of emerging technologies for ESPN, is responsible for all of the added technology enhancements that go along with game and studio broadcasts.
"Everything we do is to help with telling the story," says Bailey. His team is tasked with creating enhancements such as the ESPN Ball Track, which calculates the height and distance a baseball travels after it's hit off a bat - its most visible use will...