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National Grocers Association (N.G.A.) has succeeded in an effort to prevent Wal-Mart Stores Inc., Bentonville, Ark., from trademarking the "EDLP" acronym, which stands for "Every Day Low Price." Wal-Mart withdrew its application to trademark "EDLR"
"N.G.A. welcomes Wal-Mart's withdrawal because it is in the best interest of the supermarket and other retail industries that all retailers and wholesalers have the right to use EDLP," says Tom Zaucha, N.G.A. president and CEO.
"N.G.A., retailers and wholesalers strongly opposed the effort because EDLP is an acronym and critical marketing tool that is commonly used...