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The popularity of payment card loyalty schemes is as great as ever with the launch of two new schemes in the US. Citi Cards, the US-based credit card issuer and part of the Citigroup empire, and National City, an Ohio-based bank, have both launched novel new payment reward cards.
Citi Cards, has launched a loyalty rewards programme designed to reward card members with a wide variety of flexible redemption options, in the form of a new 'ThankYou Redemptions Network'.
The programme offers card members accelerated point-earning opportunities, along with special offers, merchant-based bonus point promotions, and the ability to combine ThankYou points from various Citi Card accounts at the time of redemption.