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The word was not so pretty to Newton in December 1999, when, as Rodale Women's Magazines senior vp, New Woman folded. Nor was it nice last year, when her Reiman Publications presidency ended when Reader's Digest Association president (since March 2007) Mary Berner (see the "Jeff Wellington" story above) put the Greendale, Wis.-based unit (Taste of Home, etc.) under the RDA name. Berner 1998-2006 predecessor Tom Ryder, who engineered the $760 million Reiman purchase in 2002, had installed Newton as the unit's president a year later.