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Mars chose this week's ProRetail event in Telford as the launch platform for Joosters, the first addition to its Starburst stable since the former Opal Fruits range was renamed earlier this year.
Joosters will be the first jelly bean brand to be advertised on television, with a L2.7m campaign.
It was one of a number of new launches and trade initiatives (see story below) which...
