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Beverage companies launch new products at show
The 38th annual Natural Product Expo West & Engredea hosted more than 85,000 attendees. The show, produced by New Hope Network, took place March 7-11 at the Anaheim Convention Center in Anaheim, Calif., and brought together 3,521 exhibiting companies, including more than 600 firsttime exhibitors and more than 800 exhibitors in the new North Halls.
The exhibiting companies included hundreds of beverage brands as well as suppliers for the beverage industry. Below are highlights from some of those brands:
Cleveland-based ávitae unveiled a new product: Sparkling ávitae. The sparkling line is available in six varieties: Unflavored, Berry Kiwi, Raspberry Lime, Mandarin Passion Fruit, Black Cherry, and its newest flavor, Watermelon. It also highlighted its line of fruitflavored purified waters containing between 45 mg and 125 mg of natural caffeine.
Bai Brands LLC, a division of Plano, Texas-based Dr Pepper Snapple Group, showcased its new premium super purified antioxidant water packaged in 1-liter bottles. The pH balanced water is enhanced with the mineral selenium. It also highlighted a rebranded label for its ready-to-drink superteas, which will launch nationwide in May at Walmart and Krogers.
Blendtopia, Nashville, Tenn., promoted its frozen, ready-to-blend Superfood Smoothie Kits in four flavors: Detox, Energy, Strength and Immunity. The kits are made from organic raw vegetables and fruits and include flax seeds, chia seeds and are lightly sweetened with stevia extract.
Los Angeles-based Califia Farms LLC unveiled Probiotic Dairy-Free Yogurt Nutmilks, a line of dairyfree, almond- and coconut-based yogurt drinks made with a trio of 10 billion live, active probiotic colonyforming units powered by Bifidobacterium (BB-12). Packaged in the brand's signature 750-ml carafes and single-serve 8-ounce bottles, the dairy-free nutmilks are available in four flavors: Super Berry, Mango, Strawberry and Unsweetened Plain.
Cheribundi, Geneva, N.Y., highlighted its 100 percent natural tart cherry juice, which supports a healthy immune system, promotes muscle recover and improves sleep, it says.
Los Angeles-based CORE Nutrition will launch CORE Organic in Cherry Berry Lime and Orange Mango flavors this spring. The USDA-certified, shelfstable beverage is designed to support consumers' daily immunity through the use of inactivated cultures, it says. The product also contains less than 1 gram of sugar and only 5 calories in each serving. In addition, CORE...