Content area
Full Text
NEW YORK -- French company Nuxe is giving U.S. retail another go.
The hair and skin line, which made brief appearances in such stores as Fred Segal Essentials in Santa Monica and Sephora's SoHo store in the late Nineties, is set to relaunch exclusively at eight Barneys locations, including Barneys New York, this March. According to Olivier Perret, export director of the brand, earlier U.S. distribution ceased while the company re-thought its strategy. "I wanted to find the right people," said Aliza Jabes, president of Nuxe. "The U.S. is a gigantic market, you have to come on strong. Our goal is to be here for the long run." Nuxe, however, never completely left the U.S. -- select items have remained available through the Bliss catalog since 1999.
Laboratoire Nuxe was founded in 1957 by a French chemist and...