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_: Kantar - a subsidiary of Global Company - WPP has acquired the majority shares of Pakistani leading market research company: Oasis Insights - a full service market research agency in the country, announced here Monday.
The investment in Pakistan is a continuation of WPP's strategy of developing its services in 'fast-growing' markets and sectors, and we look forward to strengthening our relationship with Oasis Insights, with whom we have been working for many years," said Thomas Puliyel, President of IMRB International (Kantar Group subsidiary).
One of the largest research agencies in Pakistan, Oasis Insights, specializes in consumer research and works in areas such as new product development, category...