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CHICAGO-A former relationship helped Hitchcock Fleming & Associates win Rent-Way's $20 million account following a two-month review.
The Akron, Ohio, shop bested three undisclosed agencies to land the Erie, Pa.-based rentto-own retail chain. The incumbent, BernsteinRein in Kansas City, Mo., did not defend.
Rent-Way's recently appointed vice president of marketing Roger Zwingler worked with HFA for 30years while director of marketing at Goodyear Tire & Rubber in Akron. HFA...