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'A return to telemarketing in b-to-b'
Straightline, March 1
Comment: Couldn't agree more. With all the Web, social media and other marketing tools now available and creating a crowded landscape, phone prospecting is more important than ever because of the personal touch it allows. There's still no substitute for a two-way, live conversation. - Ron
HEADLINE
'Marketers to shift budgets to social, search and mobile'
Daily Alert, Feb, 12
Comment: This research is great news for small and midsize businesses, too. Those businesses that...