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The issue that needs your fresh thinking: the one-size-fits-all, non-negotiable maintenance fees most software companies charge
Dear Mr. Ellison:
Since you founded Oracle about 30 years ago, one quality that's defined you as much as any other is leadership: in databases, enterprise applications, acquisitions, the America's Cup, and the voicing of strong opinions. And amid the global recession that's hammering your customers, you have an opportunity to exert that forceful leadership once again in a way that will help those customers while also helping Oracle.
The issue that needs your fresh thinking is the one-size-fits-all, non-negotiable 22% annual maintenance fee Oracle charges customers. Those CIOs are desperately trying to cut costs and conserve cash. You can help them while also advancing Oracle's cause by modifying your stance on that single-tier, unmodifiable policy. Here's what you might...