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The Origins division of the Este Lauder Cos. Inc. is trying to give "organic" a new meaning this fall with Origins Organics, its first prestige-market organic collection of U.S. Department of Agriculture-certified body, skin and hair care products.
The brand has been known for its green positioning, providing naturally based beauty products for 17 years. However, Origins waited to launch a fully certified and complete line until it could comply with U.S. regulations. "We wanted to be able to meet the highest level of requirements recognized by the federal government," said Daria Myers, global president and co-founder of Origins. "Until now, there has been no unified organization with the same requirements for all companies. "
Six of the collection's nine products will carry the USDA organic seal: the lip balm, purifying tonic, face lotion, body spritz, massage oil and hair oil. While not USDA-certified, the face wash, body bar and lotion will each contain between 73 and 90 percent organic ingredients. All items in the collection were manufactured by the following places: Cosmetic Essence, Inc., Active Organics, Vermont Soaps and Jason Naturals.
Origins Organics will make its U.S. debut in October...