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Iconic children's publishing imprint, Ladybird, is to launch a redesigned visual identity in an attempt to reach back to the 1970s heyday of the brand.
The Pearson-owned publisher appointed design consultancy OTM, following a three-way pitch last year, to revamp the primary Ladybird marque and branding guidelines. The decision to redesign the identity came after market research showed that the strength of the brand has waned since the 1960s.
'Ladybird used to have...