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NEW DELHI: Gurgaon-based Oyo joined hands with ItzCash to tap the next 500 million underserved Indian consumer segment.The tie-up will facilitate effortless payments for hotel-bookings across 5500 hotels in over 170 cities in India through ItzCash's easy money transfer solutions.
With this partnership ItzCash is going aggressive in hotel booking and aims to double its volume and clock Rs. 400 crore by FY18. ItzCash is backed by Lightspeed Ventures, which is also an investor in Oyo.
The partnership will help Oyo tap potential consumers...