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Procter & Gamble (P&G) has reversed its decision to rebrand its Lenor fabric-conditioner brand under its US name, Downy.
The packaged goods giant introduced the Downy name two years ago, but will now ditch it. Lenor Downy fabric conditioner will be renamed Lenor Crease Control next month.
Downy is an established brand in the US. When P&G rebranded...