Content area
Full text
Headnote
CASE STUDY
Paintball-Online.com, a Vancouver, WA-based retailer of paintball equipment and gear, has more than 5,000 products on its website and in its retail location. It wanted a non-text format to quickly describe its products in an appealing manner to customers, so it explored the option of producing online product videos.
"People don't want to read five paragraphs to learn about a product," says Brian Mitchell, director of marketing for Paintball- Online.com. "Listening to a video for 30 seconds tends to be an easier [and more enjoyable] way of doing it."
The company tends to have...