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TSG Consumer Partners LLC (TSG), a San Francisco-based strategic equity investor, has acquired Backcountry.com LLC, an online specialty retailer of outdoor gear and apparel based in Park City. TSG purchased Backcountry from Liberty Interactive Corp. in a deal for which the terms were not disclosed
Backcountry founder Jim Holland will continue to own a stake in the company following the transaction.
Founded in Park City in 1996, Backcountry provides premium outdoor gear and apparel and has grown tremendously over the last 20 years through its strong portfolio of websites, including its flagship Backcountry brand as well as Competitive Cyclist, MotoSport, Bergfreunde, Steep&Cheap and Whiskey Militia.
Jamie O'Hara, president of TSG, said, "Backcountry is the online destination for...