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Initial public offerings often are bonanzas for company management and other insiders. In the case of Aprimo Inc. and ExactTarget Inc. -two Indianapolis software firms on deck to go public - a throng of local business and technology leaders who provided early financial backing would see a rich payoff as well.
Filings with the Securities and Exchange Commission show the companies snared as investors a who's who of Indianapolis business, from former venture capitalist Bob Compton to financial adviser David Knall and technology executive Scott Webber.
If they pocket rich profits on Aprimo or ExactTarget, they may roll gains into other technology upstarts hungry for capital.
"You can't say what everybody is going to do" if they collect a payoff on a technology investment, said local technology leader Mark Hill, who manages the investment firm Collina Ventures. "Some people might buy a new Porsche. But people who have success in it, and have capital to deploy, are apt to do it again."
It's a virtuous cycle...