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On the heels of research with over 4,000 executives indicating 60 percent are dissatisfied with their company's marketing strategy, Penton Media, publisher of Material Handling & Logistics and one of the largest business-to-business media companies, has launched Penton Marketing Services, which will provide content-driven products, digital media solutions and sales optimization tools. The new division will immediately leverage the company's customer base of thousands of leading companies and agencies, its long-established expertise in 17 vertical markets and a business development team of close to 200 individuals across the country.
Key vertical markets include manufacturing and supply chain, technology, foodservice, public infrastructure, healthy lifestyles and agriculture, to name only a few. Customers in these markets already work with Penton Media's flagship publications, conferences and events and appreciate the deep industry expertise they represent.
"Marketers are clamoring for new solutions to grow their businesses and they want providers intimately familiar with their industry...