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Vantive product allows company to delve into the world of CRM
To buy, to build or to partner seems to be the credo of the high technology sector. For PeopleSoft Inc., the desire to enter the world of customer relationship management led it to acquire Vantive Corp. late last year.
According to Craig Conway, CEO of the Pleasanton Calif.-based software company, the acquisition was made after much research and many meetings. He told the audience at Vantive 2000, the company's June CRM customer conference in San Francisco, that PeopleSoft took several years to decide on Vantive.
"Three years ago we felt that PeopleSoft could play a leading role in customer relationship management," he said. Conway continued by saying that PeopleSoft decided on Vantive after about two years, and it was at this point the company had to decide whether to build, buy or partner. Members of his team talked to customers and analysts, and then met with about 15 CRM vendors. The...