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PepsiCo will launch a new soda brand called 1893, which is an apparent reference to the birth year of a predecessor to Pepsi-Cola known as Brad's Drink.
A PepsiCo spokeswoman confirmed the launch of 1893 to Ad Age but provided no further details. The company in August filed a trademark application for the phrase "1893 From the makers of Pepsi-Cola."
The launch appears to be part of a recent strategy by the cola giant to create more premium cola brands to complement the mainstream Pepsi brand. Pepsi in late 2014 launched a...