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Diesel engine manufacturer Perkins Engines has successfully integrated a CRM system with its existing, in-house developed ERP software -- achieving an ROI in just 15 months. Dean Palmer reports
"We're very pleased with the results of the implementation so far," says Geoff Hurst, product manager for UK-based diesel engine manufacturer Perkins Engines. "Since the CRM [customer relationship management] system went live in the summer of 2000, we've started to see an ROI as early as September [2001]."
Perkins manufactures 300,000 engines a year (that's around one per minute!) at its Peterborough HQ. There are 21,000 different engine specifications to design and build for more than 1,000 global OEMs in the construction, power generation, agricultural, materials handling and defence industries. Perkins also has a global network of 4,000 distributors...