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Customer relationship management
THE NOTION OF CULLING information from multiple sources to build a complete picture of a customer has existed for years, but most analytical and CRM (customer relationship management) systems continue to be nothing more than silos of information.
Personalization software vendor Personify will deliver this week a platform designed to integrate data from various customer "touch points," including call center interactions, Web transactions, and e-mail. The goal, company officials said, is to compile a multifaceted profile of existing and prospective customers.
"We're starting to see RFPs [requests for proposals] from Fortune 500 companies who are saying they need a customer view, not an...