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Despite shrinking sales in the herbal supplement category, Pharmaton this spring will launch three vitamin and herbal products,which will be supported with a combined $15 million in marketing support.
To attract a younger consumer and leverage its popular ginseng-- based Ginsana line, Pharmaton will release Ginsana Gold, a multivitamin and mineral supplement containing the herb.
Marketing materials will tout Ginsana Gold with the tag,"Nourish, fortify and revitalize; and for containing"29 vitamins and minerals...