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TRENDS, MARKETS AND TECHNOLOGIES
case study
Two Northern California restaurant entrepreneurs have cooked up a new business reselling a POS system that streamlined their wait staff's order-taking process and got their eatery out of financial hot water.
In 2000, after nearly six years of losing between $500 and $900 per month due to order errors, Joe Gore, owner of Three-Zero Café, the restaurant at the airport in Half Moon Bay, Calif., decided he'd had enough with the old-fashioned way of writing orders and set out to find a POS system to revolutionize the process.
Gore and partner Mark Smith tried a handful of systems and finally settled on the PixelPoint 2000 SQL POS system.
But what happened next surprised even them: The duo liked the software so much that they signed up to resell it elsewhere in Northern California.
"Right after I saw how easy this was, I thought, 'If this system can help me, why can't it help other restaurateurs?'" Gore said. "I guess the rest is history."
Gore, a technology neophyte, flew to PixelPoint's headquarters in Toronto and spent a...