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NatMags is hoping new Cosmo girl Justine Southall can help sales of its celebrated women's title take off. By Danielle Long
HEADLINER
Justine Southall, the new publishing director of The National Magazine Company's Cosmopolitan, is in an upheat mood when she sits down to talk to Campaign.
"I'm eight working days in, so obviously I'm an old hand already," she laughs. Yet, as the energetic 45-year-old continues talking, you're left with the sense that she might not he joking. She's the sort that can pack a lot into one week.
Southall, known as the "Pocket Rocket" around NatMags' Soho hallways, has stepped into some sizeable stilettos by taking charge of one of the most iconic magazine brands in the UK. She replaces Jan Adcock, who last month stepped down from the role after six years having contracted pneumonia. Filling her shoes will be tough, but Duncan Edwards, the chief executive of NatMags, says Southall was the obvious choice.
"Justine is one of the country's best operators in the women's publishing market," he says. "She has an enormous amount of energy and passion, she's very driven and she's superb at what she does. She has worked in women's magazines for a long time and I don't think there is anyone with a better CV for the job."
Southall's magazine career is extensive: she was the launch publisher of Eve magazine for BBC Worldwide: she also served as the group advertisement director for BBC's lifestyle group and was the group advertisement director for IPC's fashion and beauty group, a role that included responsibility...