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Product Lets Users View Ads Without Clicking on Icons
SAN FRANCISCO-Jules Gardner, CEO of Point.Roll, cites Let's Make a Deal when describing his company's new advertising vehicle, which goes live today on iWon.com. Like contestants on the game show, users get to pick which ads they want to view from behind five logo-branded icons in a bannerlike ad unit.
The 30x728 pixel product, called Top-Roll, will be marketed to publishers. As a user rolls the mouse over one of the five individually branded icons, a...