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Adelphia Beefing Up Free VOD Offerings in Advance of Handoff
Determined not to play the part of a lame duck, Adelphia has big plans to spruce up its video-on-demand service over the next year for the company's new owners-Time Warner and Comcast.
Late last month Adelphia began pitching advertisers on the prospect of long-form ad content on VOD, free to consumers, which it will add in late May.
Adelphia also plans to expand its VOD service from the 1 million subscribers who have access to it today to about 1.5 million by the end of the year.
Adelphia did not disclose the specific terms of its deal with Comcast and Time Warner and whether it's required to deploy VOD in a certain number of markets. However, it has an obligation to turn over the company in good working order.
"We're selling assets to Time Warner and Comcast and they have an expectation that the assets be delivered in top shape," Adelphia spokeswoman Erica Stull said.
The new product offering, Ad Index, also serves as a harbinger of positive business in on-demand advertising in general.
The content will be included in a new VOD category that's a home for long-form advertisements ranging from three minutes to an hour. The service is similar to that offered on VOD platforms by Cox FreeZone, Comcast Spotlight...