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Admit it. The tune has echoed now and again in the recesses of your head and suddenly, for no apparent reason, you're driving down the street humming that simple but catchy slogan, George Morlan, the Water Heater King.
Like Powell's is to books as Burgerville is to, well, burgers, George Morlan is a Portland-area institution.
After more than three quarters of a century in the plumbing supply and service business, George Morlan Plumbing took a risk last year, venturing from its simple roots in basic fixtures and a straight-forward showroom to open an upscale location in Northwest Portland.
George Morlan's President Rick Kramien said they had a vision.
Plumbing and finding fixtures - the whole process is trauma. We wondered, how do we take the pain out of this thing and make it more fun? We thought, let's give this place more of a bistro atmosphere, he said. The overall experience, we wanted it to be one up from other stores.
Corporate Sales Manager Andrew Hilger calls the Northwest store, part showroom, part nightclub and part art gallery.